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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

It's not a secret that online sales of merchandise have risen dramatically in the UK in recent years. According to data from 2023, the B2C market for online shopping is expected to grow to $120 billion next year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've created an assortment of sales figures and other statistics that are both eye-opening and informative.

Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all e-commerce sales. This is probably due to the wider range of merchandise available and the convenience of being able to try on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely because of the constant need for new technology, as well as the desire to stay current with the latest technologies. Hobbies and leisure products are also a popular purchase online, [empty] accounting for 15% of all e-commerce sales.

When asked about the factors that drive shoppers to shop online 57% of UK consumers said convenience was the primary reason. This is followed by 48% who pointed to price comparison, and 37% who indicated they were looking for special deals or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad variety of products.

2. Online shopping in the UK

Shopping online is a common part of life for many UK residents. Whether it's to buy electronics, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can pick from a variety of payment options and decide the time and method they'd like their items delivered.

Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of shoppers cite convenience as their primary reason to shop online. In addition, 48% mentioned lower prices as an additional advantage, while 37% cited an increased selection of options as well.

UK consumers are also becoming more eco conscious when it comes to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They might even take action if believe that their packages are not being delivered in environmentally friendly packaging.

Certain consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer who stores their size information. This allows them to bypass the return process and get what they want faster.

It is interesting to note that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be because UK shoppers are more accustomed to the longer delivery time and are aware of how long it takes to receive an item in the mail.

3. online shopping figures uk - check out here - shopping in the UK in accordance with the age range

Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. Online comparisons of prices and products are also feasible when making these purchases.

It is crucial to remember that online shoppers are diverse. This makes it crucial for ecommerce companies to know what their customers are seeking when purchasing products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.

The older generation are, however, likely to have more cautious buying habits and are less swayed by advertisements on the internet. They are also more likely to visit high street stores to feel and see products before making purchases. But this doesn't mean they won't buy online, as the convenience and ease of online shopping is still very appealing to them.

Another interesting factor to consider when it comes to online shopping is that older generations are more likely to expect and demand free delivery on all their purchases. They are also more likely to drop carts when shipping costs appear excessive. Furthermore, as many as 61% of those over 55 say they'll add additional items to their carts to reach a free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical and furniture. Both groups are more likely to purchase clothing, home and garden products consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those consumers searched for brands that were supportive and worked closely with their local communities.

Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing with a wide range of other items available, including jewellery, kitchenware, and sports goods.

As a result, online shopping is becoming more popular as a way to get the best deals on these items. Some analysts predict that by 2024, the sales from e-commerce could be more than a third of all retail sales.

While some retailers struggle to cope with the increase in online shopping, other are flourishing. Particularly the online market is booming for fashion, health and beauty, home and gardening and consumer electronics.

In the future the online shopping market for these items is expected to increase. As the number of internet users increases it is expected that online shopping will increase in popularity in the near future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European online retail market. The majority of its customers are influenced the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal place for retailers who want to improve their web presence and provide an easy shopping experience.

During the COVID-19 pandemic online sales grew significantly because consumers were looking for safer and more convenient options for shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as a viable alternative.

Online shopping is an important part of UK retail and some estimates suggest that it could account for a third of retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.

In the UK, 57% of online shoppers cite convenience as the main reason they shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who say there's a wider selection of merchandise available online are behind. In Europe, a higher proportion of consumers cite lower prices as a key factor for their decision to buy online.

Consumers are also willing to try new brands and products when they shop online. Online customers are willing to try new products and brands. Half of them are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option in the last year.

A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online buyers (59 percent) will look up the returns policy of a retailer prior buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.