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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its humble beginnings. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Shopping online is a popular way for consumers to explore brands and purchase. 45percent of consumers prefer to "buy online and pick up in store". This is a change in consumer habits that brick-and mortar shops should be aware of.

1. Online retail sales in the UK

There's no doubt that online sales of merchandise have increased substantially in the UK in recent years. According to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is fueled by the changing habits of consumers and Online Shopping Figures Uk the adoption of digital transformation technologies by retailers. In the end bricks and mortar stores are losing popularity as more shoppers turn to online stores for their purchases.

To do this, it's crucial that both pureplay and omnichannel retailers know what drives shoppers to purchase online. To help you understand this, we've put together a collection of retail sales figures and other statistics that are both eye-opening as well as informative.

Fashion is the most popular retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger range of merchandise and the ease of trying on clothes without leaving your home. Electronics is second with 16% of online sales. This is probably due to the constant need for new gadgets and the desire to stay up-to-date with most recent technology. online shopping uk groceries sales of hobbies and leisure products represent 15% of all e-commerce sales.

When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special offers or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a wide variety.

2. Online shopping in the UK

Shopping online has become a daily part of life for many UK residents. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can pick from a range of payment options, and decide when and how their items delivered.

There are many reasons for online shoppers to shop, some of the most common include convenience prices, availability, and price. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Another 48% of them cited lower prices and 37% cited a wider variety of options.

The habits of online shopping among UK customers are also becoming increasingly eco-conscious. For example, 79% of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

Certain consumers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, or accessories from a store that has their size information on file. This lets them bypass the return process and obtain what they want faster.

It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are used to the slow delivery times and are more aware of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK by the age group

Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Comparisons of products and prices are also possible when making these purchases.

It is crucial to understand that online shoppers are diverse and this makes it essential for ecommerce companies to know what their target market is looking for when they purchase products. It is also essential to know how much time each group of shoppers spends online. For example, the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.

Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They are also more likely to go to stores in the high street to feel and see products prior to making an purchase. However, this doesn't mean they won't shop online. The convenience and ease of online shopping remain very appealing.

Another important aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all of their purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, as many as 61% of over 55s say they'll add more items to their carts to meet the threshold of free delivery.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to purchase products online. Women are more likely than men to make major purchases such as electrical appliances and furniture. Both groups are also more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% searching for brands that support and are in close contact with their local communities.

Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector, with a variety of other items available, like kitchenware, jewellery and sports items.

Shopping online is becoming increasingly popular to find the most affordable deals. In fact, some analysts predict that e-commerce sales will account for almost 1/3 of all retail sales by 2024.

Some retailers are struggling with the growth of online shopping while others are prospering. In particular, online sales are booming for fashion, health and beauty as well as gardening and home, and consumer electronics.

The trend of buying online for these items is expected to continue increase in the coming years. As the number of internet users increases it is expected that online shopping will become more popular in the future. As Online Shopping Figures Uk shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online marketplace. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it an ideal place for retailers to invest in their online presence and provide a seamless online shopping experience.

In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to buy online as an alternative.

Online shopping is an important part of UK retail and certain estimates suggest that it will comprise one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.

57% of UK online shoppers believe that convenience is the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who say that there's a greater selection of products online are closely behind. This is in contrast to Europe where a higher proportion of shoppers cited lower prices as the main reason behind their choice to shop online.

Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers online have purchased products that they've never purchased on the high street before, and half are eager to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing a buy now, pay later option over the last year.

A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of online shoppers (59 percent) will look up a retailer's returns policy before purchasing, and more than half will expect the seller to be responsible for the return and payment shipping.