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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its inception. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.

Online shopping is a popular method for shoppers to look up brands and make purchases. 45percent of consumers prefer to "buy online and then pick it up in-store". This is a change in consumer habits that brick-and mortar shops must be aware of.

1. Retail sales online in the UK

It's hard to deny that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C online shopping sites in uk for electronics market is expected to reach $120 billion by the end of the year. This increase is the result of changing consumer shopping online uk websites patterns and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are losing popularity as more consumers prefer online stores for their purchases.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives consumers to buy online. We've compiled statistics and figures for retail sales that are both eye opening and informative to assist you.

Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all online sales. This is likely due to the wide selection of products and the ease of trying on clothes without leaving the house. Electronics is the second most popular, with 16% of all e-commerce sales. This is due to the constant need for new gadgets and the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online 57% of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison and 37% stated that they were seeking discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Online shopping is a common part of life for many UK residents. Nearly half of UK residents aged 65 and older have made a purchase on the internet within the last year. With a wide range of payment methods available buyers can also pick the time and date they would like their purchases to be delivered.

While there are many reasons for shoppers to shop online Some of the most popular include convenience, price, and availability. In fact, 57% of shoppers cite convenience as their main reason for shopping online. Then, 48% cited lower prices as an additional benefit, while 37% mentioned a wider range of options as well.

The habits of online shopping among UK customers are also becoming increasingly eco-conscious. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For instance, 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer who has their size information saved. This allows them to avoid the return process and to purchase what they want faster.

Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and are aware of how long it takes to receive an item via the mail.

3. online Shopping figures Uk shopping in the UK according to age group

Shopping online is a huge hit in the UK. The most popular items to purchase are clothing and accessories, followed by groceries and then media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.

It is important to note that online shoppers are diverse, which makes it crucial for ecommerce companies to know what their target market is looking for when they purchase products. It is also crucial to understand how much time each segment of customers spends online. For example, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.

The older generations are more cautious in their buying habits and less influenced by online advertising. They are also more likely to visit high street stores to look at and feel items before making an purchase. This doesn't mean that they will not buy online. The convenience and ease of shopping online are still very appealing.

Another interesting factor to consider when it is about online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. They are also more likely to drop carts if shipping charges seem excessive. Additionally, 61% of those over 55 say that they will add additional items to their shopping carts in order to get a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make major online shopping figures uk purchases like electrical appliances and furniture. Both groups are also more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 epidemic. 69% of those customers searched for brands that were supportive and worked closely with their local communities.

The most popular online shopping items in the UK are clothing and shoes. In fact, 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to clothing and there are a myriad of other products available like kitchenware, jewellery and sports items.

This is why online shopping is becoming more popular as a way to find the most affordable prices on these items. Some experts estimate that by 2024 online sales could make up more than a third of all retail sales.

Some retailers are struggling with the rise of online shopping, while others are thriving. In particular the rise of online sales for health, fashion, beauty, home and gardening and consumer electronics.

The trend of purchasing these items online is expected to continue grow in the years ahead. As the number of people who use the internet increases it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK, by region

The UK is among the leading European online marketplaces. The majority of its customers are influenced convenience, price and a vast selection of products when they shop online. These factors make it a great location for retailers looking to improve their online presence and offer seamless shopping.

During the COVID-19 epidemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.

Online shopping is a major aspect of UK retail, and some estimates suggest that it will account for a third of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is followed closely by 48% who state that it is easier to discover special deals and offers as well as 37% who say there's a greater variety of products that are available online. In Europe, a higher proportion of shoppers mention the lower cost as a primary reason for them to buy online.

Consumers are also willing to try new brands and products when they shop online. About 25% of online shoppers have bought items they've never purchased on the high street before, and half are willing to try new products when they shop on an online marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.

Additionally, a robust online return policy is a crucial aspect of the e-commerce environment in the UK. The majority of online shoppers (59 percent) look up a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.