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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have seen a significant increase over the past few years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion in the next year. This growth is due to shifting consumer habits and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are experiencing a decline in popularity as more customers turn to online retailers for their purchases.

With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To help you understand this, we've put together an assortment of sales figures and stats that are both eye-opening as well as revealing.

Fashion is the most popular retail industry in the UK, accounting for 28 percent of all online retailers uk stats sales. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving your home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new technology as well as the desire to keep up with the latest technology. Online sales of leisure and hobby products represent 15% of all ecommerce sales.

When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison, while 37% stated that they were seeking discounts or special offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Shopping online is a common part of life for many UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over 65 have made a purchase online within the last year. With a variety of payment methods available customers can also decide how and when they want their goods to be delivered.

There are many reasons for online shoppers to shop among them, the most common include convenience, price, and availability. In fact, 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Then, 48% cited lower prices as another advantage, while 37% cited the availability of more options as well.

Online shopping habits of UK customers are also becoming increasingly environmentally conscious. For instance, 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if feel their deliveries are not coming in environmentally friendly packaging.

In addition to decreasing their environmental impact, some consumers are also trying to make their online shopping experiences more personal. For example 35 percent of UK shoppers have bought clothes or footwear from a retailer that has their size information on file. This allows them to skip the return process and get what they want quicker.

It is interesting to know that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that UK customers are more used to the slower delivery time and are aware of the length of time it takes to receive an item in the mail.

3. Online shopping in the UK by the age group

Online shopping is very popular in the UK. Clothes and accessories are the most popular items, followed by groceries, and media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of products and prices are also feasible when making these purchases.

It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it essential for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also essential to know how long each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to accomplish online shopping Figures uk tasks.

The older generations are more conservative in their purchasing habits and less influenced by advertising on the internet. They also tend to go to stores in the high street to feel and see products before making a purchase. But this doesn't mean that they will not buy online due to the convenience and ease of online shopping is extremely appealing to them.

Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, as many as 61% of those over 55 claim that they will add more items to their carts to meet the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Women and men in the UK are equally likely to shop for products online. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy fashion, home and garden products as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a company responded to the COVID-19 epidemic, with 69% of them searching for brands that support and collaborate with their local communities.

The most sought-after online shopping products in the UK are clothing and shoes. In fact 62% of British women who shop online bought these items by 2020. Online sales are not limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.

As a result, online shopping is becoming more popular as a way to get the best deals on these products. Some analysts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.

While some retailers are struggling to deal with the rise in online sales, others are flourishing. In particular, online sales are booming for fashion, health and beauty as well as gardening and home and consumer electronics.

In the future the online shopping market for these items is expected to increase. As the number of people who use the internet continues to grow it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European online marketplaces. When they shop online the British consumers are influenced by price, convenience, and the variety of items. These factors make it a great spot for retailers who wish to improve their web presence and offer seamless shopping.

During the COVID-19 Pandemic, online sales grew dramatically as consumers chose secure and convenient alternatives to store purchases. This trend has continued following the pandemic, as consumers continue to buy online as an alternative.

Online shopping is an important component of UK retail and certain estimates suggest that it could account for one-third of sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advancements.

In the UK, 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. The 48% who say it's easier to find bargains and special offers and the 37% who say there's a wider selection of merchandise available online are behind. In Europe more than half of shoppers cite the lower cost as a primary factor for their decision to purchase online.

Consumers are also open to trying new brands and online shopping Figures uk products when they shop online. Online customers are willing to try new products and brands. Half of people are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option in the last year.

Additionally, a robust online return policy is an essential aspect of the online shopping landscape for the UK. A majority of online buyers (59 percent) look up a retailer's return policy before purchasing, and nearly half expect retailers to arrange and pay for return shipping.