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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that sales on retail websites have risen significantly in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion by the end of the year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've collected statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the sectors of retail of which fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of items accessible and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of all the sales made through e-commerce. This is due to the constant need for new devices, as well as the desire to stay current with the latest technology. Online sales of leisure and hobby products make up 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online, 57% of UK customers cited convenience as the primary driver. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special deals. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK customers. More than half of UK people aged 65 and older have made an online purchase in the past year. Shoppers can pick from a range of payment options, and decide the time and method they'd like their items delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted an increased selection of options as well.
Online shopping habits of UK customers are also becoming increasingly eco-conscious. For instance, 79% of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They might even take action if think their purchases aren't being delivered in environmentally friendly packaging.
In addition to reducing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothes, footwear, or accessories from a store that has their measurements on file. This allows them to bypass the return process and get what they want faster.
Incredibly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and are aware of the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a very popular pastime for many people. The most sought-after purchases are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Comparisons of prices and products are also possible when making these purchases.
It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also crucial to understand how much time each segment of customers spends online. For example the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation on the other hand tend to have more cautious buying habits and are less swayed by online advertising. They also prefer to visit high-street stores to feel and touch products before making a decision. This doesn't mean that they won't buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to think about when it is about online shopping sites top 7 shopping is that the older generation is more likely to demand and demand free delivery on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore, 61% of those over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. online shopping sites in united kingdom shopping in the UK according to gender
Both genders in the UK are equally likely to shop for items online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% of them searching for brands that support and collaborate with their local communities.
Shoes and clothing are the most popular products to buy online in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. Online sales aren't only limited to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.
Shopping online has become more popular for finding the most affordable deals. In fact, some experts predict that online sales will make up nearly one third of all retail sales in 2024.
While some retailers struggle to deal with the rise in online shopping, other are thriving. Online sales are increasing in fashion, health and wellness as well as home and Online shopping figures uk garden and consumer electronic.
The trend for buying online for these items is expected to continue to increase in the years ahead. With the number of people with access to the internet increasing It is anticipated that customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European eCommerce markets. When it comes to online shopping the British consumers are mostly influenced by convenience, price, and the wide variety of products. These factors make it a great location for retailers to build their online presence and provide an easy online shopping experience.
During the COVID-19 epidemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.
Shopping online is a significant component of UK retail and certain estimates suggest that it could make up a third of retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by customers and technological advances.
In the UK, 57% of online shoppers cite convenience as the main reason they shop online. This is followed by 48% who state that it is easier to find deals and special offers as well as 37% of shoppers say there's a greater variety of products available online. This contrasts with Europe where a higher proportion of shoppers said that lower prices were the key driver for their choice to shop online.
Online shoppers are also eager to test new products and brands. About 25% of online shoppers have bought items they've never seen on the high-street before, and half are willing to try new products when they shop on a marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online shopping figures Uk have made use of this method in the past year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of shoppers (59%) will check a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.
