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Online Shopping Figures For the UK

The online retail market has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.

Shopping online is a popular method for consumers to explore brands and purchase. About 45% of them prefer to "buy online and then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have grown significantly over the past few years. In fact, according to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is a result of the changing shopping habits of consumers and Online shopping figures uk the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly shop online.

With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives shoppers to buy online. We've put together retail sales figures and stats that are both eye-opening and informative to assist you.

Of all the retail industries that are available, fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the wide selection of products and the ease of trying on clothes without leaving the house. Electronics is second, with 16% of all online sales. This is likely because of the constant need for new technology and the desire to stay up-to-date with the latest technologies. Online sales of hobbies and leisure products account for 15% of all online sales.

When asked about the factors that drive shoppers to shop online, 57 percent of UK consumers cited convenience as the main reason. Then, 48% cited price comparison and 37% said they were seeking discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Shopping online has become a daily part of the lives of many UK residents. Whether it's to buy electronics, groceries or even clothes - more than half of UK residents over 65 have made an online purchase in the last year. Shoppers can select from a range of payment options, and choose the time and method they'd like their purchases delivered.

Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as their main reason to shop online. In addition, 48% mentioned lower prices as an additional benefit and 37% noted the availability of more options as well.

The habits of online shopping among UK customers are also becoming increasingly eco-conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They can take action if their orders are not packaged in an eco ecologically friendly way.

In addition to decreasing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For instance, 35 percent of UK customers have purchased clothes, footwear, or accessories from a retailer that has their measurements on the file. This allows them to skip the return process and obtain what they want faster.

It is interesting to consider that UK consumers are reported to be more eager than ever to wait for online orders. This could be because UK shoppers are more accustomed to the longer delivery time and know the length of time it takes to receive an item through the mail.

3. Online shopping in the UK according to age group

Shopping online is extremely popular in the UK. The most popular purchases are clothing and accessories, followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. Online comparisons of prices and products are also feasible when making these purchases.

It is essential to realize that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the demographics their customers are seeking when they purchase products. Additionally, it is also important to be aware of how much time each age group spends shopping online. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.

The older generation on the other hand tend to have more shrewd buying habits and are less swayed by the online ads. They also prefer to go to high-end stores to feel and touch products before making a purchase. But this doesn't mean that they will not buy online, as the convenience and ease of use of online shopping is extremely appealing to them.

Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are excessive. In addition, 61% of those over 55 claim that they will add more items to their shopping carts in order to reach the free delivery threshold.

4. Online shopping in the UK by gender

Both genders in the UK are equally likely to purchase goods on the internet. Women are more likely than men to make major purchases, such as electrical appliances and furniture. Both groups tend to spend more on clothing, home and garden products consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of customers looked for brands that supported and collaborated with their local communities.

The most sought-after online shopping items in the UK are footwear and clothing. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing with a wide range of other products on sale, like kitchenware, jewellery and sports goods.

Shopping online has become more popular for finding the best online shopping sites for clothes deals. In fact, some experts predict that ecommerce sales will make up nearly one third of all retail sales by 2024.

Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronic.

In the future the online shopping market for these products is expected to continue to grow. As the number of internet users is growing, it is expected that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping figures uk shopping in the UK by region

The UK is a top European ecommerce market. When shopping online, the UK's consumers are influenced by price, convenience and a variety of products. These factors make it a great spot for retailers who wish to improve their online presence and provide an easy shopping experience.

In the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.

Online shopping is an important component of UK retail and some estimates suggest that it will account for three-quarters of retail sales by 2024. This increase is the result of the increasing use of e-commerce by customers and technological advances.

57% of UK online shoppers claim that convenience is the main reason why they shop online. This is closely followed by 48% who state that it is easier to find deals and special offers as well as 37% of shoppers say there's a wider selection of products available online. In Europe, a higher proportion of shoppers mention lower prices as a major factor in their decision to purchase online.

Consumers are also willing to try new brands and products when they shop online. Nearly a quarter of online shopping website in london shoppers have bought products they have never bought on the high street previously, and a majority are eager to try new items when purchasing from a marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have used this option during the last year.

A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for the return and payment shipping.