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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many people shop online to research brands before making a purchase, and 45% like to "buy online, pick up in store". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have grown significantly in the last few years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion in the next year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. As a result bricks and mortar stores are losing popularity as more customers prefer online stores for their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To help you understand this, we've put together an assortment of retail sales figures and stats that are both eye-opening as well as revealing.
Of all the sectors of retail that are available, fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is probably due to a wider selection of items accessible and the convenience of being able to try on clothes without having to leave home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also a popular purchase online, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special deals or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Online shopping is now a regular aspect of life for a lot of UK residents. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can choose from a wide range of payment options and also choose the time and method they'd like their items delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned a wider range of options as well.
UK consumers are also becoming more eco conscious in their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may decide to take action if their purchases are not packaged in an eco ecologically friendly way.
In addition to reducing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For instance, 35% of UK customers have purchased clothing, footwear, and accessories from a retailer that stores their size information. This allows them to bypass the return process and get what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be because UK shoppers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a very popular pastime for a large number of people. Accessories and clothing are the most popular items followed by food items, and media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. It is also simple to compare prices and items online Shopping figures Uk when making these types of purchases.
It is important to note that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when purchasing products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. For example the younger generation is more likely to purchase on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generations however tend to have more cautious buying habits and are less affected by the online ads. They also prefer visiting high-end stores to feel and touch products before making a decision. But this doesn't mean that they won't buy online because the convenience and ease of use of online shopping is attractive to them.
Another interesting factor to consider when it is about online shopping is that the older generations are more likely to demand and demand free delivery on all purchases. They are also more likely to drop carts when shipping costs appear excessive. Furthermore 61% of people over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
Both genders in the UK are equally likely to purchase products on the internet. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to shop for fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those consumers looked for brands that supported and were in close contact with their local communities.
The most popular online shopping products in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports equipment.
Online shopping is becoming more popular for finding the best online shopping groceries uk deals. In fact, some experts predict that online sales will account for almost one-third of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are flourishing. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronics.
In the future, online shopping for these products is expected to continue to grow. As the number of internet users increases, it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal location for retailers to invest in their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to buy online as an alternative.
Online shopping is a major portion of the UK retail economy There are estimates that it will account for three-quarters of all retail sales in 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
In the UK, 57% of online shoppers cite convenience as the main reason they shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who claim there is a greater range of merchandise available online are behind. This contrasts with Europe where a larger proportion of shoppers cited lower prices as the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Almost 25% of online shoppers have bought products they have never bought on the high-street before, and half are willing to test new products when they shop on an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.
A strong online return policy for the UK is also an important aspect of e-commerce. The majority of online buyers (59%) will research the returns policy of a retailer prior buying, and nearly half will expect the retailer to be responsible for arranging and paying for return shipping.
