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Online Shopping Figures For the UK
The online retail market has grown continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before purchasing and 45% of them prefer to "buy online, then pick up in store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
There's no doubt that sales on retail websites have risen significantly in the UK in recent years. According to data from 2023, the B2C online market is expected to reach $120 billion next year. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online stores for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates customers to purchase online. To assist you in this, we've put together a collection of retail sales figures and statistics that are both eye-opening and shocking.
Of all the sectors of retail of which fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive shoppers to shop online 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who cited price comparison and 37% indicated they were looking for special offers or discounts. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product variety.
2. Online shopping in the UK
Shopping online has become a daily part of life for many UK residents. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can select from a range of payment options and also choose when and how they want their products delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Then, 48% cited lower prices as another advantage, while 37% cited a wider range of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For instance, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer who stores their size information. This lets them skip the return process and to get what they want quicker.
It is interesting to note that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and are aware of how long it takes to receive an item via the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a favorite pastime for a lot of people. Clothing and accessories are among the most sought-after purchases followed by groceries and media such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. Comparisons of prices and products are also possible when purchasing these items.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know the type of customer they are looking for when purchasing products. It is also crucial to understand how much time each type of consumer spends online. For instance, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to accomplish online shopping website in london tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer visiting shops in the high street to experience products before making a purchase. This does not mean they will not buy online shopping figures uk. The convenience and ease of shopping online shopping sites in united kingdom are still very appealing.
Another important aspect to take into consideration when it is about online shopping is that older generation is more likely to anticipate and demand free delivery on all of their purchases. Additionally they are more likely to abandon their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of those over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase products on the internet. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to buy fashion household and garden products as well as consumer electronics and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 epidemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However, online sales aren't restricted to the clothing sector, with a variety of other items available, such as kitchenware, jewellery, and sports equipment.
This is why online shopping is becoming increasingly popular as a way to find the best prices on these products. Some experts believe that by 2024, ecommerce sales could account for more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping while others are thriving. Particularly the rise of online sales for fashion, health and beauty, home and gardening and consumer electronics.
In the near future the online shopping market for these products is expected to continue to grow. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When shopping online, the UK's consumers are influenced by price, convenience and the wide variety of products. These factors make it a perfect place for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.
Online shopping is an important aspect of UK retail and certain estimates suggest that it will comprise one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
57% of UK online shoppers say that convenience is the main reason they shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of merchandise available online. In Europe more than half of shoppers cite lower prices as a key factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have bought items they have never bought on the high-street previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers, with 29% of online shoppers using the buy now pay later option over the last year.
Additionally, a strong online return policy is an essential aspect of the e-commerce landscape for the UK. The majority of online shoppers (59%) go through a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.
