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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, pick up in store". This is a fascinating shift in consumer behavior that bricks and mortar stores should pay attention to.
1. Online sales of retail in the UK
There's no denying that retail sales online have risen substantially in the UK in recent years. In fact, according to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly shop online.
In order to do this, it's crucial that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. To help you understand this, we've created an assortment of sales figures and stats that are both eye-opening as well as revealing.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to a greater variety of merchandise available and the convenience of being in a position to try on clothes without having to leave your home. Electronics comes in second with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and a desire to keep up with latest technology. Online sales of hobbies and leisure products represent 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57% of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison, while 37% of them said they were seeking discounts or special offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. Be it for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase online within the last year. With a wide range of payment options available customers can also decide the time and Online Shopping figures uk date they would like their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as a benefit, while 37% mentioned an increased selection of choices as well.
The habits of online shopping among UK consumers are also becoming increasingly eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an eco ecologically friendly way.
Some consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This allows them skip the return process, and get what they need faster.
It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British customers are more used to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items, followed by groceries, and media like music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand what their target market is looking for when it comes to purchasing products. In addition, it is also important to be aware of how much time each age group is spending shopping online. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by online advertisements. They also prefer to visit shops in the high street to touch and feel products before making a final decision. However, this doesn't mean they won't shop online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when it concerns online shopping online uk to ireland is that older generation is more likely to demand and expect free delivery on all purchases. They are also more likely to leave carts if shipping charges seem excessive. In addition 61% of those over 55 say they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases like furniture and electrical appliances. Both groups are more likely to buy fashion, home and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of these looking for brands that support and are in close contact with their local communities.
The most sought-after online shopping products in the UK are clothing and shoes. In fact 62% of British women who shop Online Shopping figures uk purchased these items by the year 2020. Online sales are not restricted to clothing. Other products such as kitchenware, jewelry, and sports items are also available.
Shopping online has become more popular for finding the best deals. Some experts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
While some retailers struggle to cope with the increase in online sales, others are thriving. In particular the rise of online sales for fashion, health and beauty gardening, home and garden and consumer electronics.
The trend of purchasing these products online is expected to continue to expand in the coming years. With the number of people having access to the internet continuing to increase It is expected that more customers will opt for online shopping in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online retail market. When shopping online the customers of the UK are mostly influenced by price, convenience, and a variety of products. These factors make it an ideal location for retailers to build their online presence and provide a seamless online shopping experience.
In the COVID-19 pandemic, online shopping uk sites sales increased dramatically as consumers chose secure and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a significant component of UK retail and certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This is because of the growing acceptance of e-commerce by customers and technological advancements.
In the UK, 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. This is followed closely by 48% who state that it is easier to find special offers and deals as well as 37% of shoppers say there is a wider range of merchandise available online. This is in contrast to Europe where a higher proportion of shoppers stated lower prices as the primary reason for their purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK shoppers, with 29 percent of online shoppers choosing a buy now pay later option in the last year.
Additionally, a strong online return policy is an essential aspect of the ecommerce landscape for the UK. The majority of buyers (59%) check the return policy of a retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.
