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Online Shopping Figures For the UK

Since its infancy the market for online retail has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a popular method for consumers to explore brands and purchase. 45percent of consumers prefer to "buy online and pick up at the store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have grown dramatically in the UK over recent years. In fact, according to data from 2023 the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are experiencing a decline in popularity as more shoppers prefer online stores for their purchases.

To do this, it's essential that both pureplay and omni-channel retailers know what drives customers to buy online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.

Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the wide variety of items and the convenience of trying on clothes without leaving the house. Electronics comes in second, with 16% of online sales. This is likely due to the constant need for new gadgets and the need to keep up with the most recent technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all e-commerce sales.

When asked about the reason they shop online shopping figures uk - visit this weblink,, 57% said it was because of convenience. In addition, 48% of them cited price comparison and 37% of them said they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad selection of products.

2. Online shopping in the UK

Online shopping is a common aspect of life for a lot of UK residents. More than half of UK residents aged 65 and older have made a purchase on the internet in the last year. Shoppers can choose from a range of payment options, and choose the time and method they'd like their items delivered.

Price, convenience and accessibility are among the top reasons customers shop online. In fact, 57% cite convenience as their primary reason for purchasing online. Another 48% pointed to lower prices while 37% mentioned a greater selection of choices.

Online shopping habits of UK consumers are also becoming more eco-conscious. 79% of UK customers recycle boxes and other packaging material from their online sites for shopping in uk purchases. They might even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For example, 35% of UK customers have purchased clothing or footwear from a retailer with their size information stored on file. This allows them to skip the return process and get what they want quicker.

It is interesting to consider that UK shoppers have been reported to be more willing than ever to wait for online orders. This could be due to the fact that they are more used to the slower delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.

3. Online shopping in the UK by the age group

Online shopping is very popular in the UK. Accessories and clothing are the most popular purchases followed by food items, and media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of products and prices are also possible when making these purchases.

It is important to know that online shoppers are diverse. This is why it is crucial for ecommerce companies to understand what their target audience is searching for when buying products. In addition it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor, and will use several devices to accomplish online tasks.

The older generations are more sceptical about their buying habits and less influenced by advertising on the internet. They also tend to go to stores in the high street to look at and feel items before making a purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still appealing.

Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are too high. Furthermore, as many as 61% of over 55s claim that they will add more items to their shopping carts in order to meet a free delivery threshold.

4. Online shopping in the UK according to gender

In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases such as electrical appliances and furniture. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic, with 69% of these searching for brands that support and are in close contact with their local communities.

Clothing and shoes are the most sought-after items for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in 2020. However online sales aren't limited to the clothing sector, with a variety of other products on sale, like kitchenware, jewellery and sports items.

As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. Some analysts believe that by 2024, online sales could make up more than a third of all retail sales.

While some retailers are struggling to deal with the rise in online sales, others are thriving. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.

The trend for buying these items online is expected to continue expand in the coming years. With the number of people who have access to the internet growing It is expected that more customers will opt for online shopping in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online marketplace. When it comes to online shopping the customers of the UK are influenced primarily by convenience, price, and the variety of items. These factors make it a great spot for retailers who wish to invest in their web presence and provide a seamless shopping experience.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.

online shopping sites uk shopping is a major component of UK retail, and some estimates suggest that it will make up three-quarters of retail sales by 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advances.

In the UK, 57% of online shoppers cite convenience as the main reason they shop online. This is followed by 48% who highlight that it is easier to find deals and special offers as well as 37% who claim that there's a greater variety of products available online. This is in contrast to Europe, where a greater percentage of consumers cited lower prices as the key driver for their purchase online.

The online shoppers are also keen to try new products and brands. About a quarter of online shoppers have bought items they have never bought on the high street before, and half are eager to try new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.

A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of buyers (59%) look up the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.