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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, pick up in stores". This is a shift in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have grown substantially in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to reach $120 billion next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are experiencing a decline in popularity as more consumers prefer online stores for their purchases.
To do this, it's essential that both omni-channel and pureplay retailers know what drives customers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and informative to assist you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all online sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is second, with 16% of all the sales made through e-commerce. This is likely because of the constant demand for new gadgets as well as the desire to keep up with the latest technologies. Hobbies and leisure products are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked what drives shoppers to shop online 57% of UK customers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase within the last year. With a wide range of payment options available customers can also decide how and when they want their items to be delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as the primary reason to shop online. Then, another 48% cited lower prices while 37% cited a wider variety of options.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may even take action if believe that their packages are not being delivered in environmentally friendly packaging.
Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35% of UK shoppers have bought clothes or footwear from a store that has their size information stored on file. This allows them to bypass the return process and obtain what they want faster.
It is interesting to note that UK customers are reported to be more eager than ever before to wait for online orders. This could be because UK consumers are more accustomed to the longer delivery time and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Shopping online in the UK is a favorite pastime for many people. The most popular items to purchase are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for shoppers. Comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are very diverse and this makes it crucial for ecommerce companies to know what their target market is seeking when purchasing products. In addition to this, it is also important to be aware of how much time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to visit high-end stores to feel and touch products before making a final decision. But this doesn't mean they don't shop online, as the convenience and online shopping figures uk ease of online shopping is extremely appealing to them.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. Additionally, 61% of people over 55 say that they will add more items to their carts to meet the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for items on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase clothing, home and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by how a company responded to the COVID-19 epidemic, with 69% seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports items.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these products. Some analysts believe that by 2024, the sales from e-commerce could be more than a third of all retail sales.
While some retailers struggle to cope with the increase in online sales, others are flourishing. Particularly the online market is booming for fashion, health and beauty gardening, home and garden and consumer electronic.
The trend of buying online for these items is likely to continue to increase in the years ahead. With the number of people who have access to the internet growing It is expected that more customers will opt for online shopping in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. online shopping figures uk - link webpage - shopping in the UK by region
The UK is among the top European online shopping stores in london marketplaces. When shopping online the customers of the UK are influenced primarily by price, convenience, and the variety of items. These factors make it an ideal location for retailers looking to improve their web presence and offer an easy shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically because consumers were looking for safer and more convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a significant portion of the UK retail economy There are estimates that it will account for three-quarters of all retail sales in 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advancements.
In the UK, 57% of online shoppers mention convenience as the primary reason for them to shop online. This is followed by 48% who state that it is easier to discover special deals and offers and 37% who claim that there is a wider range of products that are available online. This is in contrast to Europe, where a greater percentage of shoppers said that lower prices were the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have purchased products that they've never purchased on the high-street before, and half are willing to try new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have made use of this method in the last year.
Additionally, a strong online return policy is an essential aspect of the e-commerce landscape in the UK. The majority of buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
