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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.
Many people shop online to research brands before purchasing, and 45% like to "buy online, then pick up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have risen significantly in the last few years. According to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by next year. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates customers to purchase online. To help you do this, we've created an assortment of sales figures and other statistics that are both eye-opening as well as revealing.
Of all the retail sectors of which fashion is the most popular and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second place with 16% of e-commerce sales. This is likely because of the constant need for new devices and the desire to stay current with the latest technologies. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. Then, 48% cited price comparison and 37% said they were seeking discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a wide selection.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. More than half of UK residents aged 65 or older have made a purchase on the internet in the last year. With a wide range of payment options available buyers can also pick the best time and method for their items to be delivered.
There are many reasons for shoppers to shop online, some of the most popular include convenience prices, availability, and price. In fact, 57% cite convenience as their main reason for shopping online. Additionally, 48% of them cited lower prices as a advantage, while 37% cited an increased selection of choices as well.
UK consumers are also becoming more environmentally conscious in their shopping online. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may take action if their orders are not packaged in an environmentally friendly manner.
In addition to decreasing their impact on the environment, some customers are also seeking to make their shopping experience more personal. For instance, 35 percent of UK shoppers have bought clothing or footwear from a retailer with their size information on the file. This lets them to skip the return process and to purchase what they want faster.
Interestingly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
online Shopping figures Uk shopping is very popular in the UK. Clothing and accessories are among the most popular purchases followed by food items, and entertainment such as music and movies. Shopping france online shopping sites clothes is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse. This is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when it comes to purchasing products. In addition it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is very time-poor and will use multiple devices to complete online tasks.
The older generation however tend to have more shrewd buying habits and are less influenced by advertisements on the internet. They also prefer visiting high-street stores to feel and touch products before making a purchase. This does not mean they won't buy online. The convenience and ease of online shopping are still very appealing.
Another important aspect to take into consideration when it is about online shopping is that the older generation is more likely to anticipate and expect free delivery on all purchases. In addition, they tend to drop their carts when they believe that shipping costs are excessive. Furthermore 61% of those over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers looked for brands that supported and worked closely with their local community.
Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. Online sales are not only limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.
In the process, online shopping is becoming more popular as a method to find the most affordable prices on these products. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.
Some retailers are struggling with the growth of online shopping, whereas others are flourishing. Particularly the online market is booming for health, fashion, beauty as well as gardening and home as well as consumer electronics.
The trend of buying these items online is expected to continue grow in the coming years. With the number of people who have access to the internet growing it is expected that more increasing numbers of people will be turning to online shopping in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. The customers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great opportunity for retailers to build their online presence and offer an effortless shopping experience online.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose secure and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant part of the UK retail economy Some estimates suggest that it could account for a third of all retail sales by 2024. This is because of the growing acceptance of e-commerce by customers and technological advances.
57% of UK online shoppers believe that convenience is the main reason they shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers as well as 37% who claim that there is a wider range of products available online. This is in contrast to Europe where a larger proportion of shoppers said that lower prices were the primary reason for their purchase online.
Online shoppers are also eager to test new brands and online Shopping figures Uk products. About 25% of online shoppers have purchased products that they have never bought on the high street before, and half are eager to try new products when shopping on an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have used this option during the last year.
Additionally an effective return policy is a vital aspect of the online shopping landscape for the UK. The majority of shoppers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for both the return and payment shipping.
