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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Shopping online is a popular way for consumers to explore brands and purchase. 45% of consumers prefer to "buy online and pick up in-store". This is a change in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly over the past few years. According to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end, bricks and mortar stores are experiencing a decline in popularity as more customers prefer online retailers for their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates customers to purchase online. To assist you in this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening as well as shocking.
Of all the sectors of retail, fashion is the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of items available and the convenience of being able to try on clothes without leaving home. Electronics is the second most popular with 16% of the sales made through e-commerce. This is probably due to the constant need for new gadgets and the need to stay up-to-date with latest technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked why they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison while 37% of them said they were seeking discounts or special deals. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
online sites for shopping in uk shopping is now a regular part of life for many UK residents. About half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can choose from a wide range of payment options and also decide when and how their items delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, Online Shopping figures uk 57% of online shoppers mention convenience as the primary reason for their shopping habits. In addition, 48% mentioned lower prices as a benefit and 37% noted an increased selection of options.
UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if they think their purchases aren't being packaged in environmentally friendly ways.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For instance, 35 percent of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information saved. This allows them to bypass the return process and obtain what they want faster.
Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slower delivery time and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age range
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. Online comparisons of products and prices are also possible when making these purchases.
It is important to note that online shoppers are diverse. This makes it essential for ecommerce businesses to understand what their target market is looking for when purchasing products. It is also important to know how much time each type of consumer spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to accomplish online tasks.
The older generation are, however, likely to have more cautious buying habits and are less influenced by the online ads. They are also more likely to go to stores in the high street to feel and see products before making a purchase. However, this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping is very appealing to them.
Another interesting factor to consider when it concerns online shopping is that the older generations are more likely to demand and expect free delivery on all purchases. Additionally, they tend to drop their carts if they believe that shipping costs are too high. Furthermore, as many as 61% of those over 55 say they'll add additional items to their carts to get the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% looking for brands that support and collaborate with their local communities.
Shoes and clothing are among the most requested items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in 2020. Online sales aren't just only limited to clothing. Other products such as jewellery, kitchenware and sports items are also available.
Online shopping is becoming increasingly popular to find most affordable bargains. Some analysts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
While some retailers are struggling to cope with the increase in online shopping, others are thriving. Particularly, online sales are booming for health, fashion and beauty gardening, home and garden as well as consumer electronic.
The trend of purchasing online for these items is likely to continue to expand in the years ahead. With the number of people with access to the internet increasing it is expected that more increasing numbers of people will be turning to online shopping in the near future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European ecommerce market. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop Online Shopping figures uk. These factors make it an ideal place for retailers to invest in their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically as consumers chose secure and convenient options for shopping. This trend has continued following the pandemic as consumers continue to shop online as an alternative.
Online shopping is a major aspect of UK retail and some estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
57 percent of UK online shoppers claim that convenience is the main reason why they shop online. The 48 percent who claim it's easier to find bargains and special deals as well as the 37% who say there is a greater range of items available online shopping websites clothes are behind. In Europe the majority of shoppers cite lower prices as a key reason for them to purchase online.
Online shoppers are also willing to test new brands and products. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have made use of this option in the past year.
Additionally, a strong online return policy is a vital aspect of the e-commerce landscape for the UK. The majority of online buyers (59 percent) will check the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for organizing and paying for return shipping.
