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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.
Online shopping is a popular method for shoppers to research brands and make purchases. About 45% of customers prefer to "buy online and pick up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online sales of retail in the UK
It's not a secret that sales on retail websites have grown significantly in the UK over recent years. In fact, according to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by changing consumer shopping habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as customers increasingly prefer online retailers.
To do this, it's essential that both pureplay and omnichannel retailers understand what draws consumers to shop online. We've collected statistics and figures on retail sales that are both eye-opening and informative to assist you.
Of all the retail industries of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to a wider selection of merchandise available and the convenience of being capable of trying on clothes without having to leave home. Electronics is second, with 16% of all e-commerce sales. This is likely due to the constant need for new gadgets and the need to stay up-to-date with latest technology. Leisure and hobbies are also popular items to purchase cheap online shopping sites uk, accounting for 15% of all e-commerce sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison while 37% of them said they were looking for discounts or special deals. These results indicate that UK consumers are less influenced by price than their European counterparts and online shopping figures uk are more focused upon convenience and a broad product variety.
2. Online shopping in the UK
Shopping online has become a daily aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made an online purchase within the last year. With a variety of payment options available buyers can also pick how and when they want their goods to be delivered.
While there are many reasons to shop online, some of the most popular include convenience price, availability, and price. In fact 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned the availability of more options as well.
UK consumers are also becoming more environmentally conscious in their online shopping habits. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable green manner.
Certain consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process, and to purchase what they want faster.
It is interesting to note that UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the longer delivery time and know the length of time it takes to receive an item through the mail.
3. online shopping figures uk shopping in the UK in accordance with age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most sought-after purchases, followed by groceries, and entertainment such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for consumers. Online comparisons of prices and products are also feasible when making these purchases.
It is crucial to understand that online shoppers are very diverse and this is why it is crucial for e-commerce companies to know what their target market is looking for when purchasing products. It is also essential to know how long each group of shoppers spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generation on the other hand tend to have more cautious buying habits and are less influenced by online advertising. They also prefer visiting high-street stores to feel and touch products before making a decision. This does not mean they won't shop online. The convenience and ease of shopping online are still appealing.
Another interesting aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Additionally, 61% of those over 55 claim that they will add more items to their shopping carts in order to reach the threshold of free delivery.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases such as electrical appliances and furniture. Both groups are also more likely to shop for fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a company responded to the COVID-19 epidemic, with 69% of these looking for brands that support and are in close contact with their local communities.
The most popular online shopping products in the UK are shoes and clothing. In fact 62% of British women who shop online purchased these items by the year 2020. Online sales are not limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
Online shopping is becoming increasingly popular to find most affordable bargains. In fact, some analysts have predicted that ecommerce sales will account for almost 1/3 of all retail sales by 2024.
While some retailers struggle to cope with the increase in online sales, others are thriving. In particular, online sales are booming for fashion, health and beauty gardening, home and garden and consumer electronics.
The trend of purchasing online for these items is expected to continue to increase in the coming years. With the number of people who have access to the internet continuing to increase it is expected that more customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it an ideal location for retailers looking to improve their web presence and offer seamless shopping.
During the COVID-19 pandemic online sales increased dramatically because consumers were looking for safer and more convenient options for shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a large portion of the UK retail market, with some estimates suggesting that it could account for a third of all retail sales in 2024. This is because of the increasing adoption of ecommerce by consumers and technological advancements.
In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers as well as 37% who say there's a wider selection of products that are available online. This contrasts with Europe, where a greater percentage of consumers cited lower prices as the key driver for their decision to shop online.
Consumers are also willing to try new brands and products when they shop online. About 25% of online shoppers have bought products they've never purchased on the high-street previously, and a majority are willing to test new items when purchasing from an online marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have made use of this method in the past year.
In addition to this, a robust online return policy is a crucial aspect of the online shopping environment in the UK. The majority of online shoppers (59%) will research the returns policy of a retailer prior purchasing, and more than half will expect the retailer to be responsible for arranging and paying for return shipping.
