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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular method for consumers to research brands and make purchases. About 45% of them prefer to "buy online and pick up in store". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have grown significantly in the last few years. According to data from 2023, the B2C online market is expected to reach almost $120 billion in the next year. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.
In order to do this, it's essential that both omni-channel and pureplay retailers know what drives consumers to shop online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.
Of all the retail sectors, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is likely due to the wide selection of products and the convenience of trying on clothes without leaving home. Electronics is second with 16% of sales made through e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with latest technology. Online sales of leisure and hobby products make up 15% of all cheap online shopping uk clothes sales.
When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special discounts or offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK consumers. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase online within the last year. Shoppers can choose from a range of payment options and also choose the time and method they'd like their purchases delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of online shoppers mention convenience as the primary reason for their shopping habits. Then, 48% cited lower prices as another benefit, while 37% mentioned an increased selection of options as well.
UK consumers are also becoming more environmentally conscious in their online shopping habits. For example 79 percent of UK online shoppers report recycling boxes and online shopping figures uk other packaging materials from their purchases. They might even take action if they think their purchases aren't being packaged in environmentally friendly ways.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For instance 35 percent of UK shoppers have bought clothes or footwear from a retailer that has their size information stored on the file. This allows them to skip the return process and get what they need quicker.
It is interesting to consider that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because UK consumers are more accustomed to the slow delivery times and understand how long it takes to receive an item via the mail.
3. Online shopping in the UK according to the age range
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular purchases, followed by groceries, and media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to remember that online shoppers are very diverse and this makes it essential for ecommerce businesses to understand what their target market is seeking when it comes to purchasing products. Additionally it is important to know how much time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is because the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertising. They are also more likely to visit high street stores to see and touch items before making a purchase. But this doesn't mean they don't shop online, as the convenience and ease of use of online shopping Figures uk shopping remains attractive to them.
Another important aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore 61% of people over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for goods online. Women are more likely than men to make large purchases, such as furniture and electrical appliances. Both groups are more likely to buy fashion household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them searching for brands that support and work closely with their local communities.
The most popular online shopping products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. Online sales aren't just limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.
As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. Some experts predict that by 2024, online sales could make up more than a third of all retail sales.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. Online sales are increasing in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend for buying these items online is likely to continue to grow in the coming years. As the number of people who use the internet is growing, it is expected that online shopping will be more popular in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When shopping online, the UK's consumers are influenced primarily by convenience, price, and the wide variety of products. These factors make it an ideal location for retailers to build their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Online shopping is a major component of UK retail, and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.
In the UK, 57% of online shoppers say convenience is the primary reason they shop online. The 48 percent who claim it's easier to find deals and special offers, and the 37% who claim there is a greater range of merchandise available online are behind. In Europe more than half of shoppers cite the lower cost as a primary factor in their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. Almost a quarter of online shoppers have purchased products that they've never seen on the high street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have used this option during the last year.
In addition to this, a strong online return policy is a crucial aspect of the e-commerce landscape for the UK. The majority of online shoppers (59 percent) will research the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for arranging and paying for return shipping.
