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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no doubt that sales on retail websites have increased significantly in the UK in recent years. According to data from 2023, the B2C online market is predicted to grow to $120 billion by the end of the year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. As a result, bricks and mortar stores are experiencing a decline in popularity as more shoppers prefer online stores for their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've created a collection of retail sales figures and statistics that are both eye-opening as well as informative.
Of all the retail industries that are available, fashion is the most well-known and accounts for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is second with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Hobbies and leisure items are also popular items to purchase online, with 15% of all online sales.
When asked about the reason they shop online shopping sites top 7 shopping figures uk, visit my web site,, 57% of respondents mentioned convenience. Then, 48% cited price comparison while 37% of them said they were looking for discounts or special offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. It doesn't matter if it's for electronics, groceries, or online shopping figures uk fashion - almost half of UK residents over 65 have made a purchase on the internet in the past year alone. With a variety of payment options customers can also decide how and when they want their items to be delivered.
There are many motives for shoppers to shop online Some of the most popular include convenience price, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned a wider range of choices as well.
Online shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in a sustainable green manner.
In addition to reducing their environmental impact, some consumers are also trying to make their shopping experience more personal. For instance, 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information saved. This lets them avoid the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a popular activity for many people. The most popular items to purchase are clothes and accessories followed by groceries and then media like movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also simple to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This makes it essential for e-commerce businesses to know what their target audience is seeking when they purchase products. Additionally it is important to be aware of how much time each age group spends shopping online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to accomplish online tasks.
The older generations on the other hand tend to have more shrewd purchasing habits and are less affected by advertisements on the internet. They also prefer visiting high-end stores to feel and touch products before making a decision. But this doesn't mean that they will not buy online due to the convenience and ease of online shopping is very appealing to them.
Another important aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Furthermore, 61% of those over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to purchase products on the internet. Women are more likely than men to make large purchases, such as furniture and electrical appliances. Both groups are also more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those consumers looked for brands that supported and were in close contact with their local communities.
The most sought-after online purchasing items in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by the year 2020. Online sales aren't just restricted to clothing. Other items such as kitchenware, jewellery and sports goods are also available.
Shopping online is becoming increasingly popular to find best bargains. Some analysts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.
Some retailers are struggling with the rising popularity of online shopping while others are thriving. Particularly the rise of online sales for health, fashion, beauty, home and gardening and consumer electronic.
In the near future the online shopping market for these items is expected to increase. With the number of people who have access to the internet growing, it is expected that more and more people will turn to online shopping in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the leading European ecommerce markets. When they shop online the customers of the UK are influenced by price, convenience and the variety of items. These factors make it an ideal place for retailers who want to improve their online presence and offer seamless shopping.
During the COVID-19 pandemic online sales increased dramatically as consumers chose safer and more convenient options for shopping. This trend has continued after the pandemic, as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of the UK retail economy There are estimates that it will comprise a third of all retail sales by 2024. This increase is the result of the increasing use of e-commerce by customers and technological advances.
57 percent of UK online shoppers say that convenience is the main reason they shop online. The 48% who say it's easier to find deals and special deals, and the 37% who say that there's a greater selection of items available online are behind. In Europe more than half of consumers cite the lower cost as a primary factor for their decision to purchase online.
Online shoppers are also willing to try new brands and products. About a quarter of online shoppers have bought products they have never bought on the high street before, and half are eager to try new products when shopping on a marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now, pay later option in the last year.
Additionally an effective return policy is a vital aspect of the online shopping environment in the UK. The majority of shoppers (59 percent) will check a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for organizing and paying for return shipping.
