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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in stores". This is an interesting shift in consumer behavior that bricks and mortar stores should pay attention to.
1. Online shopping figures uk sales of retail in the UK
There's no denying that retail sales online have increased substantially in the UK in recent years. According to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are losing popularity as more shoppers turn to online stores for their purchases.
With this in mind, online shopping figures uk it's crucial for both omni channel and pureplay retailers to know what motivates customers to purchase online. To assist you in this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening as well as shocking.
Of all the retail industries that are available, fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to the wide range of merchandise and Online Shopping Figures Uk the convenience of trying on clothes without leaving the house. Electronics is second, with 16% of online sales. This is likely because of the constant demand for new technology and the desire to stay current with the most recent technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison while 37% said they were seeking discounts or special deals. These findings suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online has become a daily aspect of life for a lot of UK residents. More than half of UK residents aged 65 or older have made a purchase on the internet in the past year. With a variety of payment options buyers can also pick the time and date they would like their purchases to be delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of online shoppers cite convenience as the main reason for their shopping habits. Another 48% list of online shopping sites uk them cited lower prices and 37% mentioned a greater choice of options.
The shopping habits of UK customers are also becoming more environmentally conscious. For instance 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to lessening their impact on the environment, some customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothing or footwear from a store that has their size information stored on file. This lets them skip the return process and get what they want faster.
It is interesting to know that UK consumers are reported to be more willing than ever to wait for online orders. This could be due to the fact that they are used to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on age group
Shopping online is extremely popular in the UK. Clothing and accessories are among the most popular items, followed by groceries, and media like music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of prices and products are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for online retailers to know what their target audience is searching for when buying products. In addition it is crucial to be aware of how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generation on the other hand tend to have more conservative buying habits and are less swayed by online advertising. They also tend to visit high street stores to see and touch products prior to making an purchase. But this doesn't mean that they won't buy online due to the convenience and ease of use of online shopping remains extremely appealing to them.
Another important aspect to take into consideration when it is about online shopping is that older generation is more likely to expect and expect free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. In addition, 61% of those over 55 say they'll add more items to their carts to reach the threshold of free delivery.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of these searching for brands that support and work closely with their local communities.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in the year 2020. Online sales are not restricted to clothing. Other items like jewellery, kitchenware and sports items are also available.
This is why online shopping is becoming increasingly popular as a way to find the best prices on these products. Some experts believe that by 2024, ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the growth of online shopping while others are thriving. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.
The trend of purchasing online for these items is expected to continue grow in the years ahead. With the number of people with access to the internet growing it is anticipated that increasing numbers of people will be turning to online shopping in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European ecommerce market. Its consumers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great opportunity for retailers to invest in their online presence and offer an effortless shopping experience online.
In the COVID-19 pandemic, online sales grew significantly as people sought out safe and convenient options for shopping. This trend has continued after the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of UK retail and certain estimates suggest that it will make up a third of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advances.
In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. The 48 percent who claim it's easier to find bargains and special offers, and the 37% who claim that there's a greater selection of items available online are behind. This is in contrast to Europe where a larger percentage of consumers said that lower prices were the key driver for their choice to shop online.
The online shoppers are also keen to try new products and brands. Online shoppers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have used this option in the past year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of online shoppers (59%) look up a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.
